WHAT IS OUR MISSION?

Cradled by the Atlas Mountains, nestled by warm North African air and nourished by Mediterranean sea lies the world’s most luxurious, aromatic gold: saffron. 

Packaged to maintain the qualities and benefits of its most natural state, our saffron will transport you to fields of purple flowers throughout Taliouine, Morocco. Our saffron is carefully selected from each harvest, sustainably sourced and hand-packed fresh by local indigenous Berber women.

ByBelo is a social impact enterprise that is specialized in curating ethical, indigenous-produced luxury Moroccan beauty and wellness saffron-infused products. We also pride ourselves on our values; we work with indigenous Moroccan Berber women who are usually the bread winners of their families, and we commit 10% of our profits back to them. 

"Make sure to try out their signature SPA treatment, Saffron Journey, complete with a saffron footbath followed by a body exfoliation, a Detox Saffron clay wrap and a soothing Arabic Massage oil blend. To top it off, it comes with an Intense Hydrating Facial and hair serum to help rejuvenate your skin. Elsewhere, a fitness centre and a temperature-controlled pool help keep your workout routine on track."

WHAT IS IN OUR STORE?

OUR BESTSELLERS