Centuries of beauty in a modern world
Cradled by the Atlas Mountains, nestled by warm North African air and nourished by Mediterranean sea lies the world’s most luxurious, aromatic gold: saffron.
Packaged to maintain the qualities and benefits of its most natural state, our saffron will transport you to fields of purple flowers throughout Taliouine, Morocco. Our saffron is carefully selected from each harvest, sustainably sourced and hand-packed fresh by local indigenous Berber women.
ByBelo is a social impact enterprise that is specialized in curating ethical, indigenous-produced luxury Moroccan beauty and wellness saffron-infused products. We also pride ourselves on our values; we work with indigenous Moroccan Berber women who are usually the bread winners of their families, and we commit 10% of our profits back to them.
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OUR BESTSELLERS
"Make sure to try out their signature SPA treatment, Saffron Journey, complete with a saffron footbath followed by a body exfoliation, a Detox Saffron clay wrap and a soothing Arabic Massage oil blend. To top it off, it comes with an Intense Hydrating Facial and hair serum to help rejuvenate your skin. Elsewhere, a fitness centre and a temperature-controlled pool help keep your workout routine on track."
Native to Morocco
“I went to Morocco four times last year and became so impressed by the homegrown business around beauty products,” she said. “I found a few companies that weren’t just impressive in the product themselves, but that women were very involved.”
One such company is ByBelo, which uses saffron, grown and harvested in the Atlas Mountains, in its products. One of Ms. Buhelaiqa’s favorite items is the saffron-infused argan body soap, $30, along with a similar body scrub, $100, and hair serum, $75. All are made with oil from the argan tree, native to Morocco and Algeria, and Moroccan herbs and flowers.
“I love it that the saffron is locally sourced by Berber women and they get a percentage of the profits,” she said. “It just adds another layer. You’re not just buying the product. You’re helping local women working the land and supporting an ecosystem.”